Keywords
memory
hate speech
symbols
cultural explosion
Za dom spremni
Croatia
How to Cite
Abstract
This paper examines the role of cultural texts in post-conflict societies, focusing on hate speech and identity formation through the lens of cultural semiotics. It analyzes the Ustaša salute Ready for the Homeland” (Za dom spremni, ZDS) in Croatia, exploring its symbolic function and normalization within institutional frameworks. The study shows how declarations such as the Croatian Homeland War Declaration act as institutionalized cultural texts that legitimize exclusionary symbols like ZDS. These texts embed such symbols into the dominant post-war memory regime, reinforcing polarization and shaping collective identity.
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